Our story
Every rug has it's own story to tell.
Our story
The beginning
My first trip to Morocco was in early 2017. Immediately the experience was mind blowing. The hospitality, the colours, the architecture, buzzle and landscapes were all so new and unique. The kind of reality I never knew existed.
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First project, first cargo
In 2018 while I was doing interior for an event space I traveled to Morocco and ordered custom made Zellige mosaic tables. Besides the tables, I got excited in a local village market and also bought car full of rugs from local berbers. Sellers were mainly old Amazigh women, some of them wearing traditional face tattoos. They didn’t care about the numbers in decimals, the color of the note was the language we both understood. The bank notes were passed to oneanother until we found a price we agreed on.
Eventually the tables and rugs made their way to Finland. In the middle of the floor in my room there was a pile of rugs. I took an Instagram story in amusement. Suddenly many were genuinely interested in buying a rug. First batch was sold quickly, while some I kept to myself and gave as gifts.
The idea was rooted to my head:
One day I want to try to do this in more serious way.
Emerging rug dreams
Years later corona came. I was in a Zanzibar for a longer period, but decided to come back to Finland. First we closed the restaurant business. I went to government agency to work for communication. Steady office life was not for me, so during the slow Christmas holiday in 2020 i contacted Yassine Rhellab in Morocco, whose Instagram rugs had caught the eye of my sister. His shop had great reviews in Etsy. I contacted him and told I am interested to order bigger batch if he does wholesale.
So we did, and first 10 or so rugs were again sold quite quickly. Later it was 20, then 30.. I rented my flatmates room for rugs only. Soon our apartment with could not bear much more rugs or clients. First street level business premises were rented in Töölö, Helsinki. Then first employee Lisa came along. We stayed in neighborhood for 2 years, but once again we found lack of space.
Eventually beautiful premises were found in historical Arabia design district, in the old ceramic factory. Finally, our improving quantity of rugs and design items is fulfilled, in beautiful historical locations just as it should be.
Today we focus on constantly updated precious designs, superior quality and personal service. We are happy to have have dozens of Amazigh rug weavers in the Atlas Mountains of Morocco. We are also professionals in washing and tailoring the rugs. We also offer beautiful handmade furniture, as well as tailor made interior design concepts.
We do this for the love towards the soulful and artful rugs, their makers and Moroccan culture, as well as passion towards design and quality.
Welcome to join the journey <3
Vintage Rugs
