Our story
Every rug has it's own story to tell.
Our story
The beginning
My first trip to Morocco was in early 2017. Immediately the experience was mind blowing. The hospitality, the colours, the architecture, buzzle and landscapes were all so new and unique. The kind of reality I never knew existed.
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First project, first cargo
In 2018, while working on interior design for an event space, I traveled to Morocco to source custom-made Zellige mosaic tables.
Besides the tables, I got carried away at a local market and ended up buying a car full of rugs from Amazigh sellers. Most of them were older women; they weren’t concerned with exact numbers, only the color of the bills mattered. We passed the notes back and forth until we landed on a price that felt right to both of us.
Not long after. The tables and rugs made their way to Finland, and so did I. The pallet of rugs suddenly dwarfed my room, a feeling I would later grow accustomed to. Amused, I shared it on my Instagram story. Many were genuinely interested in buying a rug. The first batch was sold quickly, while some I kept to myself and gave as gifts.
The idea took root: One day, I wanted to do this more seriously.
Emerging rug dreams
I was in Zanzibar when the pandemic hit, and I decided it was time to return to Finland. We closed the restaurant business, and I took a communications role at a government agency. The steady office life wasn’t the right fit, so during the slow Christmas holiday in 2020, I reached out to Yassine Rhellab, an inspiring carpet seller based in Fes. My sister had noticed his rugs on Instagram, and his Etsy shop had excellent reviews.
We made the first order, and the initial ten rugs sold quickly. Subsequent orders followed, and demand grew. I converted my flatmate’s room into a rug storage space, but it wasn’t long before our apartment could no longer accommodate both the growing collection and our clientele. We rented our first proper showroom in Töölö, Helsinki, and welcomed our first employee, Lisa. We stayed in the neighborhood for two years, but once again, we found ourselves in need of more space.
Eventually, we discovered a beautiful location in the Arabia design district, inside what had been an old ceramic factory. It was the perfect setting for our expanding collection of rugs and design pieces.
Today, we continue to improve our rug selection, quality, and customer service. We proudly collaborate with incredibly skilled Amazigh rug weavers from the Atlas Mountains and across Morocco. In addition to sourcing exceptional rugs, we are experts in refined rug care, restoration, and tailoring.
Welcome to our journey <3
Vintage Rugs
